Arrow Fitness

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The Brand

Proudly Australian-owned and operated, ARROW Fitness Australia was built from the ground up by a passionate crew who knew the industry inside & out. From home gyms in backyards and garages, to commercial spaces in stadiums, schools, physio clinics and high-performance facilities - we've helped shape spaces that support real training and real results.

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Year

2026

Timeline

4 months

Industry

Health & Fitness

Work

Branding | CRO Strategy | CRO-Branded Design

Challenge

Arrow Fitness (also affiliated with Southern Cross Fitness) was ready for a new chapter. With growth across both their DTC and retail locations, they needed a full rebrand that could unify their presence — a modernized visual identity, and a comprehensive brand playbook to guide consistent rollout across every channel.

The Solution

We delivered a complete rebrand from the ground up. This included a comprehensive brand playbook, modernized visual identity for their DTC site. The work extended across their digital presence as well, with a full CRO optimized site redesign across all pages — giving Arrow a cohesive, future-ready brand wherever their customers encounter them.

Final Results

The full rebrand was delivered on scope and handed off to Arrow's internal development team for implementation — equipping them with a complete brand playbook, and a fully redesigned site ready to build from.

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