Southern Cross Fitness
.png){kind=icon}
%20(1).png)
.png)
No items found.
.png)
.png)
.png)
.png)
.png)
No items found.
The Brand
Southern Cross Fitness is a family-owned and Australian-operated business with over 21 years of experience in designing, importing, and retailing high-quality gym equipment for both home use and commercial facilities.
View live website
Year
2026
Timeline
4 months
Industry
Health & Fitness
Work
Branding | CRO Strategy | CRO-Branded Design | Retail Signage
Challenge
Southern Cross Fitness was ready for a new chapter. With growth across both their DTC and retail locations, they needed a full rebrand that could unify their presence — updated signage, a modernized visual identity, and a comprehensive brand playbook to guide consistent rollout across every channel.
The Solution
We delivered a complete rebrand from the ground up. This included a comprehensive brand playbook, modernized visual identity, and print-ready signage content for both their newly acquired and existing retail locations. The work extended across their digital presence as well, with a full CRO optimized site redesign across all pages — giving SCF a cohesive, future-ready brand wherever their customers encounter them.
Final Results
The full rebrand was delivered on scope and handed off to SCF's internal development team for implementation — equipping them with a complete brand playbook, print-ready signage, and a fully redesigned site ready to build from.
More work
Alara Jewellery
Alara was looking to do a full redesign and rebuild of their website to enhance their brand image and user experience.
Luxury
Branding
UI/UX
CRO strategy
Development
Myster Puff Muffs
Myster High-End elevates cannabis culture by designing accessories that look classy, feel good, and work well.
Tech
UI/UX
CRO strategy
Development
Contact us
Let’s bring your vision to life
A 30 minute call lets us better understand what pain points you’re facing, where you’re trying to take the business and how we can help.
Rocco Scavetta
Co-Founder & COO
