Southern Shirt
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The Brand
Southern Shirt came to us looking to do a full site redesign and rebuild. We migrated theme from Dawn to Concept and developed bespoke solutions to enhance their customer experience.
View live website
Year
2025
Timeline
4 months
Industry
Fashion
Work
CRO Strategy | A/B Testing | CRO-Branded Design | Shopify Development
Challenge
Southern Shirt was an existing client when they came to us looking to do a full site rebuild and migration. They wanted to leverage an existing Shopify theme such as Concept, and have us add our CRO-strategy and CRO-branded design layer alongside any bespoke solutions not already built into the Concept theme.
The Solution
We conducted a full CRO audit based on their old site. Using data across Hotjar, GA4 and Shopify, we implemented CRO-branded solutions into the redesign and migration. The backend uses Netsuite and required a more complex setup for color variants, filtering and catalog sort - so we implemented a bespoke setup for the backend to make it easy for the Southern Shirt team to do merchandising etc.
Final Results
Metrics and KPIs have been hidden as per client request.
We rolled out a full redesign and rebuild of their backend systems which improved their internal operations for merchandising and product management, alongside dialing in a design that resonates more with the brand voice and direction.
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Contact us
Let’s bring your vision to life
A 30 minute call lets us better understand what pain points you’re facing, where you’re trying to take the business and how we can help.
Rocco Scavetta
Co-Founder & COO
