The Oodie

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The Brand

Founded in 2018 by Davie Fogarty, the Oodie is an original, irresistibly soft & snuggly wearable blanket that reinvents comfort.

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Year

2024

Timeline

Ongoing

Industry

Fashion

Work

CRO Strategy | A/B Testing | Full Shopify Development | AQA Setup and Maintenance

Challenge

The Oodie was looking for a development team and partner that could provide faster rollouts, better code quality, and a more responsive level of support. With their previous team, they faced extended delivery timelines and a significant slowdown across both development and CRO initiatives.

The Solution

We assembled a dedicated team of senior Shopify developers and a CRO-focused e-commerce manager, fully integrated with The Oodie's existing team. From there, we established a comprehensive CRO roadmap and maintained a consistent cadence of weekly development sprints and A/B testing initiatives. Combined timezone coverage across AEST and EST provided approximately 16 hours of daily support, underpinned by a robust AQA framework designed to proactively identify and resolve issues before they impacted delivery.

Final Results

Metrics and KPIs have been hidden as per client request.

The Results

Cut deployment cycles by 2x, shrinking release timelines from weeks to days.
Strengthened site performance and stability, laying a more scalable foundation.
Accelerated the CRO roadmap, enabling continuous A/B testing and rapid feature iteration.
Relaunched all 6 stores with a full redesign in 5 months.
Rolled out automated QA (AQA) testing across all stores to prevent revenue-impacting bugs.
Driving ongoing design improvements to keep the brand's UI/UX fresh and performance-optimized.

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